Imagine this: MJ without Moonwalk, Apple without iPhones, McDonald without McBurgers, a blog without a great design; sounds weird?
In fact, they sounds incomplete without each other. It would be hard to imagine one without its counterpart.
Wait, a blog without a great design? Doesn’t sounds so?
Well, according to recent studies; an average internet user makes up his/her mind to stopover on any website within 5 seconds or less. So, you have got only 5 seconds to convince your visitors; persuade them that your website is awesome enough to be explored.
But, 5 seconds doesn’t sound fair. You have to leave an impression in your visitor’s mind within blinking of eyes. That sounds a hefty task, isn’t it?
You see, Internet’s a vast ocean of information and knowledge. It is more likely that you would find the same type of content in two or more blogs. Moreover, no one would like to read the same thing again-and-again. Ultimately, what it matters the most is how you present, rather than what you present.
A good design and layout would immediately seize your visitors’ minds, make them curious and crazy enough to hang around your website. Design is like the face of your blog. It speaks for itself; it reflects the values of your blog. But, web design is not a child’s play. It involves using various techniques and lots of thinking.
Keeping that under consideration, here’s few basic rules, instructions, tips, guidelines to help you to get the best out of the blog, convert visitors into loyal fans.
Keeping it SIMPLE and FRESH
‘Simplicity is necessity, Complexity is obesity.’
While it’s not one of those ‘1001 Motivational Quotes to Help You Succeed’; but it would certainly help you to design a mind-blowing design.
The concept is quite simple. Remember, you have got only 5 seconds to perform. If your theme is a time-sucking leech, you are already wasting your time and losing valuable visitors. Time and speed is one of the most important features that make the difference. One of the best ways, to increase the website speed is by cutting off useless widgets and cache (W3 Total Cache is one of best option).
Often, you would find the same type of themes on different blogs. First of all, using a common theme is not enough appealing; as any visitor would be bored after seeing the same again-and-again. Every visitor would expect and want something new. Offering something new and fresh will boost your chances of making visitors stick to your blog.
Recognize Your Audience
It is the most essential step before going for designing. You have to stick to their needs. It is also important to know about your audience since it will help you to cast your message and views efficiently. The design and theme for a cooking-niched blog cannot be used in the technology-niche blog.
Also, it will help you to engage visitors with your blog. Thus, helping you to grow traffic.
One of the prominent ways to have a check on audience is through Google Analytics. While you are on Google Analytics, be sure to check out the number and demographics of visitors.
Choosing Eye-Popping Color Combinations
Colors are an essential part for human amusement. Different colors invoke different expressions on human mind. But, it’s equally important to choose the right color combo. For every black, there’s white. For every red, there’s yellow. There are over 16 million colors to choose from and there’s always a possibility that you are heading towards a disaster.
Such is the importance of colors, there’s an entire field of study called color psychology. Many website owners and admins spend lots of bucks just to know the right color combination.
Basically, colors are mainly divided into two: Cool colors and Warm colors. Cool colors include green to blue to violet. Warm colors include red, yellow and orange. Cool colors generally denote calmness. Whereas warm colors usually denote visual emphasis. A good balanced combination of cool and warm colors is enough to have a good visual effect.
Though, it’s not a prominent stand-alone feature. It adds much to the design. Worthy typography is enough to convert a simple line to a mind-blowing impressive line that would be appealing to others. Likewise, Color-combinations, choosing a good typography are also quite hard. Especially, when there’s heck load of fonts to choose from.
Using a nice blend of fonts would instantly increase your design’s overall appeal. It’s quite interesting to note that even (spaces) could zing up your website’s appeal.
Making it Responsive
Internet has grown very much. Indeed so much, that it’s one of the essential parts of living. Nowadays, Internet is being accessed from PCs, phones and tablets. So, your website is being watched through different mediums. And, as different gadgets have different screen sizes, using the same theme everywhere may look abstract.
But, it’s quite hard to design a theme which is readily compatible with every size. Though, there’s an awesome new technique evolving called Responsive Website Design (RWD). Under RWD, it allows you to create a design which responds to every different size and adjusts according to it.