Shopify vs. Squarespace – 6 Features that Set Them Apart

Looking to set up an online store? Shopify and Squarespace are both popular choices for eCommerce. They both offer a large list of features and design templates. All these services are created to help you set up a shop online with ease.

On the other hand, both solutions offer something extra on their end. To help you make a clear decision which platform to go with, here is a Shopify vs Squarespace run down to help you understand what sets the two apart.

shopify logo with a green shopping bag vector on black background

Feature 1 – The Core Function of Shopify Is to Help You Set up a Store

To start off this Shopify vs Squarespace rundown, it’s important to mention that the big difference between the two is that Shopify is purely for eCommerce. On the other hand, Squarespace is more flexible in that you can create landing page sites, professional service sites, blogs, as well as eCommerce sites. This can be an advantage if you’re looking to build a wide variety of pages/sites and need flexibility.

However, if you’re looking to build a pure eCommerce site, Shopify is the better option. Shopify has everything you need from fast loading speeds, all the little eCommerce options (taxes, gift options, shipping features, inventory management, etc.), and a platform to help you get the right analytics.

It is comparable to some of the other eCommerce only solutions. Nonetheless, Shopify stands out because it is very easy to use.

Feature 2 – Shopify Offers Far More Store Functionality with Their App Store

Another big difference in the Shopify vs Squarespace rundown is that Shopify has an app store dedicated to their platform. You’ll find a wide variety of apps that can really increase your profits to your online store.

For example, there is an app for helping you capture more abandoned carts. There is another app to help you transport your customer reviews to social media platforms. If you look through their app store, you’ll find just about everything you need to take your store to the next level.

While Squarespace also has a plugin store, they are not dedicated to eCommerce. Only six out of the 100+ plugins are for your eCommerce site. You’ll find yourself lacking in options if you’re looking for special features to increase your traffic, conversion rates, and average orders.

Feature 3 – Squarespace Has Far Better Web Design Templates

squarespace logo design

To balance the Shopify vs Squarespace debate, it’s important to acknowledge the strengths of Squarespace as well. Squarespace has some of the most beautiful web design templates you’ll ever find. These templates really do make it seem like you spent a lot of money hiring a professional web designer to build your site. Many of them look like the pages of a sleek and glossy fashion magazine which can really enhance the look of your online store.

Shopify also has many themes available. While they have some decently designed themes that are free, you can notice a big difference in their quality. In order to get access to the best designs, you’ll have to buy them. Each of the professionally designed themes cost more than $100. This might be quite costly for most budgets.

Feature 4 – Shopify and Squarespace Offer Additional Support Differently

The Shopify vs Squarespace debate continues with how each company approaches customer care support. Shopify offers support through email, phone, and live chat. Help is available 24/7. If you need additional assistance, the company has a list of Shopify experts that you can hire to help you with whatever service you need or problem that needs to be resolved. Their support staff is responsive, well trained, and accessible.

Unfortunately, Squarespace only offers email and live chat. This is quite a negative point as sometimes you do need that one-on-one phone support. Their hours are limited to live chat so that they won’t be accessible for site emergencies.

That said, their support staff is just as responsive and helpful as Shopify’s. If you’re looking for advanced customization and setups, you’ll have to look for a professional Squarespace expert yourself.

word support made of scrabble wooden block letters

Feature 5 – Shopify Offers More Payment Gateways

Giving your customers plenty of options when it comes to making a purchase is important to your e-business. Some people would rather use their Paypal account or some other account to buy from you. Shopify knows how important variety is. Therefore, the company has put in great efforts to expand their supported payment gateways. They now offer over 100 payment gateways to be more welcoming to your customers.

By comparison, Squarespace only offers Stripe. It was only recently when the company added Paypal. While these are popular payment gateways, it would have been beneficial to add a few more to the list. Squarespace seems to be working on this issue. Nonetheless, it will still be some time until the list experiences an expansion.

Feature 6 – Dropshipping Is Easier with Shopify

A lot of people get into the eCommerce business lured in by the idea of dropshipping. This supply chain management shortcut is an attractive feature for entrepreneurs. You simply run and drive traffic to your store while you outsource everything else to a dropshipper.

Shopify understands their customers and came up with many different dropshipping apps to help them run their businesses.

On the other hand, Squarespace doesn’t have as many apps. Nonetheless, there are definitely integrations that can help you set up a dropshipping business.

Final Word

To conclude the Shopify vs Squarespace highlight, Shopify is the better choice for building an online store. While it may come off as biased, you were probably comparing the two because you wanted to set up an eCommerce business or some kind of store functionality on your site.

But if you’re looking for more flexibility, want to emphasize the site’s design, and want a more affordable solution, Squarespace will be the better choice. It really does offer far more options in terms of what you can do with the platform. In the broad scheme of things, both companies offer a high-quality product and service. It’s just a matter of what you’re looking for.

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