Do you already know how to create a Facebook ad? Are you wanting to increase your brand’s exposure to a more targeted audience? Having trouble getting conversions on Facebook? Do you want to learn what your target audience wants and is thinking? Interested in learning how your current Facebook ads measure up to others? If you find yourself wondering the answers to the above questions and more, then you’re looking in the right place for answers. This guide offers some pointers on how to create a Facebook ad that your target audience will love. Once you get the hang of things, you’ll be able to scale the process up to keep up the momentum.
Establishing Ad Campaign Goals
What do you hope to achieve with your Facebook ads? Knowing how to create a Facebook ad isn't that simple but worth it. You could be looking to increase traffic volume, signups, leads, or consumer interaction in the form of likes and downloads. While choosing the focus for your Facebook ad campaign, you might feel overwhelmed at the thought of how to incorporate all of them into one. You shouldn’t! Each campaign should have its own theme/goal.
Making a Plan
What strategies do you plan to use to reach your campaign goals? Think about methods that have worked well for you in the past and ones that you want to try out. Now is not the time for you to rely exclusively on tactics you’ve had some margin of success with in the past. Social media marketing trends are always changing.
Don’t be afraid to take a second look at strategies that deliver poor results. There are reasons why your ads aren’t getting the response you want. Put yourself in the mindset of your customers to better understand what they want to see.
Are You Targeting the Right Audience?
You need to know if you’re using the right methods to target the right audience. At any given moment, there are millions of active users on Facebook. With marketing, the focus has traditionally been on the numbers. Today, it’s shifted to quality. If you use quality ads, you’re sure to see an increase in traffic volume and successfully maintain it. This is an effective way on how to create a Facebook ad successfully.
Don’t waste your time on trying to blast your ads to everyone who logs on. Instead, you should think about who your target audience should be. Once you know that, you can come up with ways to get their attention and motivate them to engage.
Identifying the Right Audience With Buyer Personas
For you to know who your consumer base is, you must think like them. Put yourself in the mind frame of a person you want to become a brand loyalist. This will make it easier for you to resonate with them once you get their attention. One way Facebook enables entrepreneurs and marketers to attract interest is by allowing them to create business personas. Ideally, you should have several so you can switch between personas that resonate with your target audience’s current interests and needs.
- What kind of products or services do you offer?
- What gender, age range, and demographics are you interested in?
- Also, what message do you want to send to consumers?
- What problems are consumers looking to solve?
- Do your goods and services provide the public with useful, simple, affordable and sustainable solutions?
- What are common objections and effective rebuttals?
These are a few of the many questions you should use to guide yourself while creating your buyer personas. Though the base of your audience might be predominantly of one demographic, gender, age or characteristic, you should have several personas so you do not alienate anyone.
Testing Ads to Determine Potential
Testing is necessary for you to identify shortcomings and potential solutions. Each of your Facebook ads should have a message and design that resonates with your target audience. Depending on your niche, you might need to mix up your ad designs and text content to see which ones are the most effective.
Nailing the Right Facebook Ad Design
In the world of advertising and marketing, it would seem like the most obvious designs are illustrations that reflect the message being conveyed. Numerous studies show that consumers prefer ads that have people in them. Sometimes, you’ll notice that your image-based ads are outperforming your people-based ads. Swap out different captions and messages so you can figure out the ones that work best for your brand. Don’t make any assumptions or be so quick to dismiss ad design possibilities.
Preventing Consumer Fatigue
Consumers get bored easy. They don’t want to be bombarded with ads all the time. Though it is not necessarily possible for them to avoid the ads they see, they do have control over their reaction to them. When users get used to seeing the same thing all the time in ads, they become immune to their power. It might have interested them before at one point, but now they couldn’t care less because they see it all the time. If you want to keep a target audience’s attention, don’t hesitate to change things up often with ad position, images, texts, and messages.
Motivating Consumers to Interact
You’ve created your Facebook ads to solve problems users are having. But have you given them cause to engage? For example, if you want consumers to sign up for your company’s newsletter, simply ask them to sign up. In the sales industry, sales professionals are taught to never assume a sale is a done deal. They are instructed to ask for the sale after they finish their presentation. Think of your Facebook ads as your sales team. Make sure they have call-to-actions to instruct users on how to act.
No Offense Given, No Offense Taken
If you already know how to create a Facebook ad, you need to Double-proof your Facebook ads. You do not want them to be offensive to anyone. What you might think is humorous and witty may very well be degrading to some of your consumers. You can’t please them all, but you can avoid straddling the line on what’s appropriate so you don’t run afoul of Facebook’s ad rules and site terms and conditions. Once consumers are offended and turned off, it’s not so easy to win them back.
Consistency Is Important
One of the worst things you could do with your Facebook ads is to use them to confuse the audience. Every interaction they have with your company and brand should be a positive one. It shouldn’t matter if users are arriving at your website after clicking on one of your Facebook ads. Additionally, if there are any hiccups or issues with your website that do not reinforce the message and perception you are trying to give consumers, you risk confusing and turning them off. People want consistency as well. Your ads should reflect the same quality of your website and vice versa. Simple mistakes can cost you traffic, conversions and hurt your brand’s reputation.
Making Those Few Seconds Count
Today’s consumers are hard to impress, and they have short attention spans. They’ve been bombarded with advertisements their entire lives. Also, they know there is always a competitor who is willing to give them what they want if you don’t. Your Facebook ads need to stand out, but not in an obvious way. Your ads should excite their interest and appease them. Consumers want to feel like they are getting something of value without having to deal with in-your-face sales tactics. Make sure your ads and website promise measure up to the expectations you’re giving consumers.
Appealing to Their Emotions
There is a variety of ways you can appeal to consumers’ emotions. For example, colors have meaning and are useful in eliciting responses from people. Use ad colors that keep them calm and rational, and incorporate hues that are symbolic of your brand. Think of how customers should feel when they think of your products and services and use colors that trigger those feelings.
Creating a Sense of Urgency
Consumers are not always actively looking to make purchases when they run across ads for items and services they might need or want. But that doesn’t mean they won’t. Instead, instill a sense of urgency in your ad design to encourage users to act at that moment. For example, a Facebook ad that has limited time, hurry, act now or some other term to indicate time is of the essence is more powerful and effective than one that doesn’t.
Then at the end of the day, you could invest your finances heavily in buying traffic to help you establish a social media presence for your company. But if you don’t put in the time and effort to learn the proper way to craft your Facebook ads, you risk losing your audience and hampering your company’s growth. You need to be able to put in the work to get the results you desire.
Give it a Try on How to Create a Facebook Ad
Use the above tactics on how to create a Facebook ad so powerful that your target audience can’t help but to notice and want to know more about. The right designs and messages will speak to consumers and keep your company’s goals and expectations in sync with theirs. You can even use your ads to inspire you to come up with new products and services that are customized to their needs and earn their loyalty.
Now, would you give it a try on how to create a Facebook ad?