Websites have been the time-tested tools for promoting an idea/brand on a global scale. Getting crawled and indexed by Google has been the ultimate goal of numerous websites that have been launched over the internet. Business professionals have paid special attention towards designing their websites in a way that they can adhere to the algorithms set by Google and other popular search engines.
Well, if your website is friendly with the search engines, it’s surely going to befriend the users as well. As you read through this blog, you’ll get to know that the websites which are search engine friendly are user-friendly by default.
What Makes Search Engine Friendly Websites, User-Friendly By Default?
Search engines are the mediums that make a website reach its targeted audience. By optimizing your website as per the search engine algorithms, you can easily improve your chances of getting noticed by maximum people who’re surfing the internet for products and services related to the ones delivered by your firm.
The higher your website’s ranking is on Google, the more recognition you’ll get online.
1. Usability- A key Component in Designing User-Friendly Websites
No one is going to explore a website that has a complex user interface. The same thumb rule applies to Google approved websites as well. If you want your website to get indexed by Google and other search engines, it is essential to choose a design that comes with an extensive user-friendly interface.
While choosing a designer for meeting your website designing needs, make sure to convey an in-depth information about your target market along with the website elements that would appear enticing to the targeted customers.
2. Designing For The Mobile is a Must
As per a recent survey it has been found that Google has witnessed a greater number of mobile searches as compared to desktop/laptop searches. Considering this staggering fact, it is highly recommended to opt for designing a website that is 100% mobile responsive. With smartphones having gained grounds over the recent years, it is crucial to design the website, keeping the mobile-friendly aspect in mind.
If you really want to please Google, then building a mobile responsive site is perhaps the best method. Google is clever enough in recognizing plain HTML websites and mobile responsive sites. Unlike the HTML websites, the ones with a mobile responsive design fare well at the search engine results pages.
3. Adherence to W3C Standards
A website that adheres to the W3C standards gains an edge over other websites simply because such a website is approved for getting noticed by all the major search engines including Google, MSN, Bing etc. Hence, while designing a website, it is absolutely essential for the web designer to pay attention to every individual detail that needs to be checked out for ensuring 100% W3C validated status for the website.
Whether it’s about deciding the color scheme, the layout or any other web design element, the designer needs to be wary of all the issues that may tend to crop in during the website designing process.
4. Inculcating Social Media is Yet Another Necessity
Including social media icons in your web pages is yet another brilliant way of gaining organic links. While designing your website, it is advised to opt for social media integration as well. You can choose to place social media sharing icons/buttons such as Facebook, LinkedIn, Twitter and Google+. The selection of these social media icons/buttons must be made in accordance to the industry you work in.
If you deal with the more casually inclined industries than incorporating links for MySpace, Pinterest and Tumblr can possibly benefit you in reaching your targeted users. While placing these social media buttons/links on your web pages, you need to take special precautions in ensuring that their location is up to the mark and easily noticeable.
5. Publishing Images Properly is Crucial
Images and videos are excellent means of drawing visitors towards a website. By including high-resolution images in your web pages, you can add aesthetics to your entire website. Product images gather the attention of your visitors and prompt them to go ahead with making purchases. In addition to this, images also work as a booster when it comes to attaining a higher ranking on Google and other popular search engines.
It is interesting to find that Google has an entire web page that is dedicated to image instructions, rendering an in-depth information about the type of images that get crawled easily by Google and what all needs to be included in such images.
Website designing is something that needs to be undertaken keeping the end users in mind. You can’t come up with a brilliant website unless and until you’re able to feel the vibe of people who’re actually going to use your site.
As the site owner, you need to ensure that upon submitting your website to Google, no issues are being pointed out and you’re able to meet your goals in the perfect manner.