Blogger vs WordPress – Where Should You Start Your Blog?

Blogging has grown into one of the world’s most popular digital pastimes. It has also become a major income source for many bloggers. Blogs now account for more than a quarter of all web traffic. Thousands of new blogs are started every month, and millions of posts are published every month.

If you have been considering starting a blog, your first decision is choosing what platform to use. Two popular options are Blogger and WordPress. In the battle of Blogger vs WordPress, which will emerge victorious?flow chart

1. Ease of Use

Some consider Blogger to be the easiest blogging platform to use. With relatively few options and settings, your site is up and running after only a couple setup steps. Colors, fonts and templates can be selected and activated in just a few clicks.

There are a few more steps to setting up WordPress, but none of them should scare you. The free route takes care of some of the steps because the service provider handles them for you. The drawback of the free route is that the provider’s URL is part of your domain name. To have a unique domain name of your choosing, you will have to start with a hosting service and then install WordPress on your new site.

WordPress gives you the option of creating content through either their text or visual tabs. The visual tab is easier to use and not much different than using a word processor. For more style options or to ad content other than text and simple graphics, you will have to use the text option. Text shows your post in HTML code and may be a little overwhelming to start. With a little practice and time spent learning, you are sure to quickly become comfortable with the text option.pixel page

2. Templates and Themes

Blogger has a limited number of templates for you to choose from that can be customized using site tools to change layouts, fonts and colors. There is no ability to create custom layouts or alter the template settings; these limits mean that many Blogger sites look very similar.

WordPress is an open source product. That means that in addition to the hundreds of WordPress themes, you have thousands of third-party options available as well. New themes can be previewed before purchasing to see exactly how your site will look before executing the change. Themes can quickly be changed in a matter of minutes, and the ability to change themes makes it possible to keep your site looking fresh and current. Most importantly, all these options leave you in control and with the ability to make sure your blog stands out for all the right reasons.

There is a little more work involved starting out because of all the theme options. Changing themes may require changes to site colors, menu styles, and sidebar content. Most themes are mobile friendly, but some are not. It is important to verify that a theme is mobile-ready before purchasing it. You will always want to use a theme that is optimized for mobile use.

3. Company Size

Blogger has the power of the Google behemoth behind it; that should be a huge point in its favor. However, Google has not done well in keeping Blogger current. There has not been a major update to the service in quite some time. The platform does not appear to be a priority for the tech giant.

WordPress is the force behind more than 30% of all websites that are active today. To keep such a large and varied customer base happy, WordPress is constantly rolling out improvements and upgrades. WordPress started as a blogger platform exclusively and works hard to protect the blogging community.

4. Blog Ownership

Starting a blog with Blogger means you do not have control or ownership of your site. There is no way to transfer your site to another provider without manually republishing all your content on a new site. Since Google is not paying a lot of attention to this product, there is a very real possibility that the service may be discontinued at some point in the future. That could mean that you blog will simply cease to exist.

WordPress is a program that functions on your blog. You own your blog and have the ability to move it to any hosting company of your choice. WordPress has tools that make it easy to export or import blogs to new providers. It also has a massive market presence and continues to grow. Even if WordPress were to suddenly disappear, your blog and content would still exist; you would just have to change how you manage it.

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6. Features and Flexibility

Blogger is designed to be a simple blog platform. If your blog changes over time and you want to add ecommerce or other options, the choices for functionality are very limited. Again, you do not own your blog with Blogger, so even if you create a successful retail site, that site is forever subject to what Google decides to do with the platform moving forward.

The open source model of WordPress creates the perfect environment for change and improvement. There are tens of thousands of plugins available to use with WordPress to add any website function you can imagine. Most plugins are quickly downloaded and installed. Removing most plugins is as easy as clicking a button.

WordPress makes it possible for you to design your own website by having access to the website coding. Existing themes can be altered to your specifications, or you can create a completely new and unique theme. The possibilities are endless.

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7. Investment

Blogger is a free service provided by Google. As such, it is a fine choice for individuals who are not sure they can handle a blog.

There are many sites where you can get started for free and still have access to WordPress. Your blog’s URL will have the provider’s URL in it for as long as you use the free option. To secure a unique domain name, hosting fees are very affordable and can range from $3-15/month. The Premium Themes and some of the advanced plugins have a price tag attached as well.

8. Advance Options

Blogger does not have any advanced options to mention. Their site is what it is, and if you want options that aren’t available, there is no way to add them to your site.

On the flipside, your options with WordPress are almost limitless. In addition to all the plugins and themes available, having access to the website code means that anything that can be coded can be added to your site.

Advanced options may not seem important when you are first starting a blog. Spend a few minutes talking to any experienced blogger and they will tell you that blogging is a constantly evolving process. A feature that you don’t think you need today may be the most important feature to have tomorrow. The internet and website functionality are constantly changing. Proper planning for the future involves considering advanced options for your blog.customer support

9. Customer Support

There is limited support available through Blogger. Their forum includes the most basic documentation that will cover simple questions. Blogger offers very few site options, so there isn’t much need for lots of support documentation.

WordPress does not have a dedicated customer support center. While that sounds like a bad thing, don’t let it discourage you. Remember that nearly a third of all websites are powered by WordPress. The community of WordPress users is extensive and diverse. A simple web search will likely give you the answer to most questions. Forums and fee-based support agencies can be accessed for more detailed or complicated issues.

10. Longevity

Blogger is being treated a little like the red-headed stepchild at Google. Little time and effort have been put into maintaining or improving the platform. It is not beyond the realm of possibility for Google to simply discontinue the service, as they did with Google Reader and other services.

WordPress continues to grow both in quality and in web presence. Today, it is the structure behind nearly a third of all websites, and that number grows each day. WordPress has a strong and secure future ahead of it.

11. Recommendation

If your only desire is to toss a few words out on the web, Blogger may be an okay choice. For everything and everyone else, you will want to connect with WordPress. Interacting with their software will require you to spend a little time learning, but the rewards far outweigh that time investment.

WordPress is portable, and you own your blog. Your site can keep pace with the way the internet is changing and can evolve as you grow as a blogger. Features and plugins can be added and removed as the need arises. Numerous available themes mean that your blog can always have a current appearance.

Today might be the day that you decide to start a blog. If so, the first choice has been made. Start your path with WordPress at your side.

Meta Description: Blogging is one of the world’s favorite pastimes, and blogs now account for more than a quarter of all web traffic. Thousands of new blogs are started every month. If you have been considering starting a blog, your first decision is choosing what platform you want to use. Two popular options are Blogger and WordPress.




Ease of Use
Templates and Themes
Company Size
Blog Ownership
Features and Flexibility
Advanced Options
Customer Support

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