The success of your blog and website can be strongly attributed to your quality content level. The bottom line is that your audience wants to get some kind of value out of visiting your site.
The obvious challenge here is coming up with high-quality articles on a regular basis. It’s easy to start out with some quality content, but you’ll soon find yourself running out of great ideas. Here is a step-by-step guide to come up with more than just fine content for your blog.
How to Boost Your Blog’s Quality Content Level
Step 1: Know Everything About Your Audience
Want to know the secret to great content? The key is creating content that actually matters to your audience. You can craft a great piece of content but if it has no relevance and value to your reader, what’s the point?
In order to create something that is relevant and adds value to your reader, you have to know your followers as well as your targeted users. You can start this process by getting the demographics of your readers and then finding answers to the questions that matter to them.
- What is the profile of your average reader?
- What are their biggest pain points?
- What topics/ideas are they interested in?
- What are their needs and desires?
You can get the information you need by looking at industry reports, setting up online surveys, analyzing user behavior, conducting website tests to see what readers respond to, reading community forums, and paying attention to social media conversations.
The more time you put into learning about your audience, the easier it will be to create content that matters to them.
Step 2: Set Up Idea Funnels
If you want to create quality content on a regular basis, you need a regular stream of ideas. If you don’t set up a mechanism for ideas, you’ll find yourself running out of things to create content about.
When set up correctly, you’ll find yourself with the opposite problem. You’ll have a hard time trying to choose what idea to go with in the midst of all the ideas on your plate. To set up your own idea funnels, you can do the following:
- Follow social media influencers and industry leaders to see what content topics and ideas they’re engaging in.
- Read the conversations that are going on in community forums that are relevant to your website.
- Follow top bloggers in your market/industry to see which posts are the most popular to their readers.
- Use Google alerts to notify you of new stories based on keyword searches that are relevant to your audience.
- Keeping up with the articles and stories on industry sites.
Step 3: Set a Brainstorming Schedule
If you want to convert ideas into real content, you need to set aside for brainstorming. Start by taking your list of ideas and evaluating what could be fleshed out into a strong piece of content.
Once you think you have something that could be the right fit for your audience, you can start the research process to build on the idea and start supporting it with the right resources, structure, images, etc.
Brainstorming needs to be done on a set schedule if the goal is to publish quality content on a regular basis. If you don’t brainstorm on a set schedule, you’ll soon find yourself falling behind.
Your production will suffer from not developing ideas into workable content and the quality of your content will suffer from the lack of time and energy invested into developing its substance.
Step 4: Content Strategy, Creation and Editing
The next step is to develop a content strategy. One of the common mistakes bloggers make is not having a goal behind their content. Are you looking to establish your brand and authority with your content?
Are you trying to build a strong connection and relationship with your readers? Are you priming your content for future sales or does the content have a promotional intent?
By setting a clear intention, you’ll be able to see gauge how well your content did in meeting your goals. It will also set the right precedent in how you create your content.
Your goals will have a strong influence on the structure, tone, personality and language you use. After you’ve created your content, you will have to go back and edit it for maximum readability.
The first thing to pay attention to is the title. See if your title is doing a good job in capturing the attention of your readers and building interest. Then, pay attention to the first paragraph to see if it leads into the meat of your content seamlessly.
The title and first paragraph have a huge impact on whether your content gets read or not. Finally check for the little things like formatting, layout, spelling and grammar.
Step 5: Test and Track Your Results
The only way you will really know if you’ve created quality content in the eyes of your audience is to test. See what kinds of titles result in the most clicks. Find out which content topics your readers like and which ones they ignore.
Measure how effective your content was in terms of accomplishing its goals. If the content had a goal of leading readers to a sales page, how effective was it in terms of the click-through rate? How were the conversion rates for customers that originated from that content?
You will want to constantly test different ways of approaching your content to find out what works best. Quality content is not just about offering value to your readers. It has to be aligned with what you want to achieve as well.
Somewhere along the line, you’ll also want to get an idea of how frequent you should publish content. Publishing articles too frequently can result in your readers being burned out and do more harm than good.
Summing It Up
Those are the steps you need to follow to create quality content on a regular basis. Sometimes, you need to start out with the content strategy before collecting ideas and brainstorming so it can be more of an organic process.
The bottom line, however, is that there needs to be a process for creating quality content if you want to be a successful blogger.