How to Build a Website Using Wix Website Builder

Just signed up Wix website builder? If you’re a beginner or not technically inclined, you’ll find yourself overwhelmed despite Wix being one of the easiest design platforms around. To help you get up to speed quickly, here’s a quick tutorial for building your very first Wix website.

the Wix website builder logo created with black and yellow characters

Step 1: Choose the Type of Website You’re Building

The Wix website builder will walk you through the process by starting with the right category. It’ll ask you “What kind of website would you like to create?”

It’s important that you make an accurate choice because it will return you templates that you will be using for your site. If your website topic is a little ambiguous, browse through the different categories to see what designs are available.

Step 2: Go with a Template that You Like

The next obvious step is to pick a template targeted for your website. The Wix website builder has many templates to choose from, so take your time looking for the right one so that you don’t have to go back later.

If you’re planning to set up a business website, it’s a good idea to pick a template that would appeal to your visitor. Think about the colors and impression you want to create with your design.

Step 3: Start Creating Your Elements

Rather than creating articles and adding your photos to your website, you want to complete the foundation of your website. Think about what elements you’ll be adding to your website.

Will you be adding an email subscription box, a slider on the top fold or a side navigation menu? Think clearly about how you want to structure your website then use the add button the sidebar to add the necessary elements.

wix layout choosing process screenshot

Step 4: Customize Photos and Text

This is where you use the Wix website builder to make your design your own. Start adding photos that are relevant to your site.

Start by adding appropriate photos in your about us page, setting up images of your products on your shopping pages and adding your business logo.

If you don’t have any images available right now, the Wix website builder comes with free clip art you can use to fill in your design as well. Here’s a quick guide on adding them to your site.

After you set up the visual elements, you can still fill in the page with content. This is when your design will start looking like it’s a full-fledged website.

Step 5: Start Structuring Your Pages

At this point, you’ll have set up your main page. The next obvious step is to start replicating everything that you’ve done for your new pages. It’s best to take a step back and think about the pages you’re going to need and how you’re going to structure them.

Once you have a clear idea, you can go back to the Wix website builder and start the design process again. But this time around, everything will be easier because you’ve created a sort of prototype for your main page and have finished setting up your template.

In most cases, it’s just a matter of polishing up the site structure and filling up the pages with relevant content.

Step 6: Kick Start Your Blog

Almost every important website today has a blog. A blog is important because it allows you to post fresh content and keep your readers coming back for more.

Adding a blog is relatively simple. Just follow this quick guide and you’ll be able to add a blog page to your website. Pick a layout that works with your template rather than choosing one randomly.

Once you got the design set up, you can start posting to your blog by clicking on “Manage Posts” and adding posts.

a wix website builder illustration

Step 7: Install Additional Functionalities with Apps

Once you’ve got a few pages completely designed and set up, you’ll want to set up additional functionalities for your website. By going to the Wix app market, you can explore all the various features you can add to enhance your site’s user experience.

For example, the app market has an app that lets you add a forum so that you can manage a community. It has formed website builders which allow you to build subscribers for your email list.

It has a back to top button that will be helpful for your web visitors. The apps range from free to premium versions.

Step 8: Set Up Your Store

It’s important to note that if you’re planning on selling products online, you will need to sign up for a premium subscription. The eCommerce plan is the best choice if you’re going to be selling multiple products on your website.

To add a product to your store, go to the products tab in the WixStores menu. You’ll be able to upload product images, add descriptions, set pricing and more. This helpful video will walk you through the whole process.

Step 9: Optimize Your Website for the Search Engines

It doesn’t matter if you’re selling products on your website, you have to get traffic to generate sales. The best way to get started is to start attracting traffic from the search engines. This requires that you optimize your website properly.

While it sounds technical, most of it is based on simple foundations. You want to start by making sure that you have a specific keyword you’re targeting for each page. You want to then use that keyword in your title tags and h1 header tags.

Then you want to make sure that your page URLs are descriptive and include the keywords. For example, the URL for a page selling polka dot umbrellas can be

Wix has provided a helpful guide that explains the entire process of optimizing your website. It will link to the appropriate Wix website builder tools and provide examples that you can learn from.

Bottom Line

That’s a quick overview on how to design and build a website using the Wix website builder. Once you get through the first project of creating and designing your website, it will start to become second nature to you. You’ll find yourself creating websites in a breeze soon enough.

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