Shopify Review: What’s in a Popular Ecommerce Platfrom?

Those who want to design, sell, and ship products around the world, have probably heard about Shopify. It’s an e-commerce platform to use that simplifies the process. As a Canada-based site, headquartered in Ottawa, they offer valuable templates that make creating an online storefront a wonderful process. No technical or design skills are necessary.

shopify logo in real life in 3D letters on black wall

Best of all, there’s no need for a server, monthly hosting, or the need to install software. Users get customer support, a platform that is simple in structure, and they can add, change or rearrange their storefront at any time. It’s one of the best ways for small businesses to have an affordable e-commerce site. Here is an extensive Shopify review that will take a look at various aspects.

Top Features & Options of Shopify

There are more than 500,000 stores on Shopify, with over 1,000,000 active users. Last year, they generated $46 billion in sales. A Shopify review shoes they are one of the most established e-commerce platforms around.

The extremely large user base eases the mind of store owners. Financial difficulties for the company are far less likely than with smaller sites. Those who have been caught in other similar platforms that went belly up needn’t worry.

Their packages are all over the board, and there is something for everyone. There are five primary plans to choose from. Depending on a person’s needs, they can have an online store for as little as $9 a month. The packages and their monthly fees are as follows:

  • Shopify Lite – $9.00.
  • Basic Shopify – $29.00.
  • Shopify Regular – $79.00.
  • Advanced Shopify – $299.
  • Shopify Plus – Negotiable.

On plans of more than $79 a month, automatic reporting comes as a standard feature. Paying for plans can be done either on an annual or biennial basis, and they offer a discount for packages paid up-front.

Month to month payments is the most popular. This program allows you to cancel at any time. There are no contracts unless you are in the highest priced package that allows for negotiations.

Unlike selling on auction sites, there is no listing or final value fees. However, one can expect to pay 1.6 through 2.2 percent of each purchase in credit card transaction fees. The plan dictates the percentage charged. Those who already have a merchant account can create a gateway for users to pay.

The most prominent competitors for Shopify are Wix, Bigcommerce, Volusion, Yola, and Squarespace.

This platform easily integrates with social media, specifically Facebook. Users can sell on their social media site by directly linking them to their online store. Also, a Shopify review shows it can be used in conjunction with a website without issue.

Pros of Shopify

shopify stats page of a seller's store

There are many great features on this site. Some of the key points are as follows:

  • Large user base with plenty of activity.
  • Known for their excellent customer service.
  • Affordable prices for small businesses.
  • Great reputation among online e-commerce platforms.
  • In business since 2004.
  • Strong leadership. Tobias Lütke is one of the three founders. He is the current and only CEO.
  • 10 free templates for design.
  • Many choices for payment gateways.
  • Links well to social media or existing websites.
  • Users can sell online or live.
  • Numerous tutorials to help beginners set up.
  • 14-day free trial with no credit card required.
  • No design skills needed.
  • Custom domains are no problem.
  • Unified platform makes things easy.

Cons of Shopify

As with any company, there are a few cons that need to be mentioned; they are as follows:

  • The ten free “themes” are mundane. To get the better layouts, users must pay extra.
  • Site is built for North America/UK merchants mostly.
  • Conversion rates suffer from lack of one-page-checkout.
  • Can get pricey when adding in all the extras that should be included in base price.
  • Those living outside of USA, Canada, UK will find limited gateway payment options.
  • No real-time shipping.
  • No discounts for more expensive plans.
  • 100 product variation limitation.

Is Shopify Better Than Others …?

sign with we're open in a store window

Shopify is one of the best solutions for a quality e-commerce site. However, keep in mind that it’s not the cheapest. The popular $79 plan charges users a transaction fee of 1 percent. To bypass the fee, users must sign up with Shopify payments.

They have a great support system, and they employ several website builders. Being able to reach a customer service representative 24/7 by phone, chat, or email is a nice bonus too.

As one of the most famous platforms, the popularity helps regarding offerings. To retain their spot as the best, they deliver new perks regularly. However, don’t expect those perks to be connected to the price. Their 14-day free trial is the only price break a customer gets per a Shopify review.

Starting is easy. Just choose a template and begin building the site. They have graphics that can help make this process forthright. With more than 1,500 apps under its possession, a Shopify review shows users can easily automate much of the mundane tasks. Your Shopify store can even become a source of passive income online.

E-commerce sites are popping up everywhere. However, they have 500,000+ users, whereas others have a mere 40,000 users. A bigger user base is almost always better when dealing with customer service and e-commerce offerings.

Don’t forget that they also have a solid leadership that has been there since they opened their doors in 2004. Nearly 14 years in this business is no easy feat.

Summing It Up

Shopify is one of the best e-commerce sites around. They are solid, reliable, and a great place to help build a business. They seem to cater to the small business owners, and they offer numerous packages to fit any budget.

Sure, there are a few things that are concerning. However, the list of pros far outweighs the list of cons. Their customer service department is also another perk. Signing up for this group means that help is never far away. It seems they value their customers and want to maintain their status as one of the “top dogs” in the e-commerce hosting game.

It doesn’t appear that they are going anywhere anytime soon. This Shopify review should help make the decision for e-commerce easier.

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