There is a big difference between creating regular content and writing content for SEO purposes. SEO article writing requires a lot more work and is more technical compared to writing a regular article. In fact, nowadays, SEO articles are becoming the new norm.
Obviously, you have to follow certain optimization guidelines for the on page factors with SEO article writing. But there are many other things that make search engine optimized content work. Here are eight SEO article writing secrets from the pros.
1. Focus on Creating Quality Content
The quality of the content is still important for SEO article writing. When you create a piece of content that’s relevant and valuable to the reader, it’s more likely that the reader will share it on social media. Getting your content distributed is an essential part of building links to your site.
You have to remember that quality beats quantity any day. Creating two great articles that result in 52 backlinks from shares is far better than creating ten pieces of mediocre content that get 12 backlinks from shares.
2. Use Multiple Design Elements to Improve Engagement and Consumption
Believe it or not, design has a big role in the success of your SEO article writing. If you want your article to get read, you need to design it for the reader.
You need to use great typography, add helpful images, format properly, set up visual cues and create a visual hierarchy. Using all of these elements provides the reader a path that they can follow while also guiding them deeper into your content.
3. Get Creative with Keyword Based Titles
As with any article, the title can determine whether or not it gets read. But with SEO article writing, there’s the added challenge of having to come up with a great title that also utilizes your keyword. Sometimes you have to work with keywords that don’t fit into a sentence.
In these cases, you have to get creative and try to utilize it in a logical manner. Start by researching templates for article titles and look for ideas on how to use problematic keywords. You can also get help generating keyword based titles by using tools like the Blog Title Generator.
4. Integrate Multiple Related Keywords
Google has been focusing heavily on the on page factors lately. In order to help Google determine what your web page is about, you have to use related keywords in your SEO article writing process. You can use the Google Adwords Keyword Tool or use the LSIGraph to generate related keywords.
Rather than making your content unnatural and keyword heavy, integrate the keywords in a seamless way by using the keywords when appropriate. By talking in a normal language specific to your market or industry and going in-depth about the topic, it should be fairly easy to use related words.
5. Long Articles Usually Work Better
Neil Patel found that pages that had at least 1000 words seemed to rank higher than thinner pages. It could be possible that Google thinks longer form content provides more value to users. It could also be possible that longer content allows you to integrate many related keywords.
Whatever the case is, there’s a strong relationship between content that has more words and higher rankings. In fact, the more words you have on your page, the better. Neil has also said that some of his best ranking pages have 3000 or more words.
However, this varies according to niche, website theme, and user intent.
6. Study Winning Blog Posts
As mentioned earlier, it’s better to create quality content as it leads to more backlinks to your site. But the other part of generating backlinks from your content is writing about the right topic in the first place.
Instead of guessing what kind of content your readers may like, figure out what social media posts and blog articles are popular. Follow bloggers that have a similar or related audience and see which of their posts are the most popular by assessing engagement numbers (likes, shares, comments).
You can also use tools like Semrush or Buzzsumo to search a topic and return the highest performing content (measured by engagement numbers).
7. Link to Other Sites and Pages
If you can tell, you’ve been given numerous links to relevant resources. That’s because Google wants you to link to outside sources and related internal sources within your content. For example, if you have written an article related to a current topic that you’re writing about, link the reader when appropriate.
If you want to back up your claims, then link to statistics and studies from authoritative sources. Not only do the search engines like this, it also adds a lot of value to your readers. If you study your analytics, you’ll find that they’ll actually click on the related links and find out what it’s about.
8. Provide a Great User Experience
A great way to create a lasting impression with your articles is to provide a great user experience. There are many ways to do this. As mentioned earlier, you can start by working on the actual design. You can make social share buttons easily accessible.
You can build a page-specific navigation menu for long articles. You can attach relevant graphs, charts and other forms of data. Some sites even have an estimated read time and a progress bar for their articles.
By offering a great user experience, you’ll help readers get more value from your content and make them want to check out your other articles in the future.
Summing It Up
Those are some of the best SEO article writing secrets that you’ll find online. Everyone already knows that you have to work on the on page SEO factors for articles. But very few people are aware of the fundamentals and small details that help you get more value of the articles you create.
By applying these secrets to your SEO article writing, you’ll be able to create better content, make the writing process easier and see a better ROI from your content creation efforts.