As a blogger, we want all thing as maximum as possible—Visits, Unique Visitors, Page Views to name a few. However, there’s one feature that every blogger wants to minimize it, as much as he/she can. Keeping it low, might inversely increase your traffic. From newbies to top professionals, everyone is toiling hard to beat this.
And it is none other than — Bounce Rate!
Let’s get started with Bounce Rate. Bounce Rate is finding out in percentage form and is defined as the percentage of visitors that come to your blog and leave without going through any other webpage of your blog.
Why Lower Bounce Rate?
Every blogger wants to increase engagement with the visitors visiting their blog. By increased engagement, visitors tend to visit other web pages besides the one they were looking out for. Also, lower bounce rate increases the probability of turning visitors into loyal fans.
- HIGHER BOUNCE RATE = Blog is not working well
- LOWER BOUNCE RATE = Blog is working awesome
So, another question arises — How to reduce bounce rate?
While there are many factors influencing bounce rate; there are few prominent and important ones which are the main reason for the diversion. If they are properly abolished, it will reduce your bounce rate by 45%. You want to make visitors clicking upon 2-3 pages rather than going on through only 1.
So here are 10 awesome and trustworthy points on how to reduce the bounce rate of a WordPress website.
There goes the old saying in the internet world that your blog or website takes more than 10 seconds to load then you can well say your blog is out of competition. Don’t get it?
Use some free available tools to check your site speed or look yourself from the view of visitors. Say, you are no longer an admin of your blog, and you are visiting your blog for the first time. It would greatly annoy you if it takes more than 10 seconds to load as there’s lot of other websites that offer information at a quick time.
Speed directly affects your visitors and traffic rate too. The more is the speed; the more is the traffic.
Again, there are various factors affect the speed and the loading time. Speed is lowered down because of piles of widgets/plugins around the blog or bad hosting service.
Try to use only the necessary plugins and clutter down other plugins and widgets which are not required to increase your WordPress speed.
You may also want to use some good CDN services to speed up your WordPress website.
P.S. – Do not mess up with CSS and PHP, unless you are good at it.
Mobile Friendly (Responsive)
Your blog is visited by several means and mediums such as phones and PC. Both phones and PC have different screen sizes and dimensions. The PC version might not work well with the Phone version. It might not have proper navigation, readability and accessibility.
You can try using responsive WordPress themes which work in a wide range of devices including phones, tablets and PCs. Genesis child themes, ElegantThemes & Mythemeshop being one of the best examples.
Interlinking With Other Posts
Interlinking is one of the prominent ways of both link building and bounce rate. You can also inter-link to another post by two ways. Either by using links on certain words or using plugins like related thumbnails that will cast off similar posts below the main article. However, using the plugin might prove fatal, as it takes the hefty amount of time to load.
Whatever you use, be sure to inter-link with relevant and worthy content only.
Provide Related Posts
Providing related post either at the bottom of the page or in your sidebar can prove handy for your WordPress blog. You may also try to filter your related posts by week, month or all time.
There are many such WordPress plugins like YARRP that are specially created for showing related posts. Else, you may also consider trying manual coding to achieve the same.
Pop-ups annoy visitors and fans greatly. There’s Facebook’s ‘Like’ pop-ups to ‘Join Us’ pop-ups. What’s worse is that sometimes this pop-ups are scheduled, so you have to wait for 10, 20,30 seconds to load the page. Or, at worse cases, the content is locked; you have to unlock it through liking the page or whatsoever is said to be done.
Even, Google has restricted the use of pop-ups. As AdSense policies clearly states that pop-ups are illegal and should not be encouraged to use.
Provide Clear Navigation
In the worst scenarios, there may not be a clear visible navigation on your website. If you do not provide a clear path towards your other articles, why would a user want to stay at your site? He will simply navigate away from your website. So, provide a good menu bar and make sure that each of your post is reachable from at least one text link (As recommended by Google Webmasters Guidelines).
Consider Changing Your Theme
An ugly design or an unprofessional layout of your existing theme might be playing as the spoiler for increasing your bounces. If you are using a free theme, make sure it is compatible with all major browsers and screen resolutions. Switching to some premium theme created by design experts is recommended here.
Improve Your Content
Your blog runs on the basis of good content. Content is the roots of blogging. You can not get off with blogging without good and relevant content. Say, for example, Copyblogger. It has been flooded with so much awesome articles; the visitors are seduced to go from one article to another.
The main thing is that you need to stick with your niche if you have to write articles taking consideration with your niche. You can not write technology articles on a food blog and vice versa as your visitors tend to see articles on cooking not on tech.
Another great way is to write thorough short paragraphs as Wikipedia Does. As long as your approach towards your content is the best, there is probably no need to worry about other factors.
Break Up Long Content
A super long post instead of a short post will not only take more time to load but also become tedious to read in a continuous length.
The advise here is to split your long posts into multiple posts using <!-nextpage-> tag.
From your post editor, put it where ever you want your post to split up into multiple pages. You can split your single post into as many posts as you want.
Take Help of WordPress Plugins
While most of the WordPress plugins achieve results because of its technicality and settings, it is not a bad idea to seek help from the plugins that claims to lower the bounce rate of your WordPress based website. Here is the list of such plugins that you may want to consider to get rid of higher bounce rate.
I hope it has helped you know how to reduce the bounce rate of a website. Any questions? Do leave back a comment.