What Is the Amazon Affiliate Program & How Can You Subscribe to It?

Amazon.com is the largest eCommerce site on the Internet. They’ve grown to a staggering 135.99 billion dollars in sales in 2016 alone. While it has been a profitable platform for many sellers, it can be a great source of revenue for an Amazon affiliate.

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Amazon’s affiliate programs provide a revenue share opportunity where you can place various types of ads on your website. Whenever a visitor clicks on your ad and makes a purchase, you earn a percentage based commission.


The number of commissions you make depends on what the customer bought. Amazon provides a list of their commission rates for specific categories. For example, televisions give out a commission rate of 2% while toys give out a rate of 3%.

Certain categories do not pay out commissions such as wine and gift card purchases. To succeed as an Amazon affiliate, you have to really look into the categories to see what provides the best earning opportunity for your sites.

You can also earn a flat rate with Amazon through their bounty events and special program fees. Amazon lists several events from getting a person to sign up for an Amazon Prime free trial to getting a person to create an Amazon baby registry and add one item.

Finally, you can make a commission on trade-in events which can be anything from video game to books trade-ins.

How Can I Subscribe to Their Program?

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#1. Register

Subscribing to Amazon’s affiliate program is a fairly straightforward process. You can go to their sign up page at https://affiliate-program.amazon.com/signup.

Once you’re there, they’ll ask you to submit a set of information to get approved. First, you’ll have to provide your account information. Next, you’ll have to come up with a list of websites and mobile apps that you will place their affiliate ads on.

You have to make sure that your website is safe for children under 13 if you want to promote Amazon products.

#2. Create a Profile

After listing your sites and apps, you will build a profile about your websites. You’ll have to describe what your websites or mobile apps are about.

Simply provide a short description, choose the primary topics and check off the type of Amazon products that you plan on promoting on your site. You’ll also have to provide information on how you generate traffic and monetize it.

This process ends with a verification process where you provide your phone number and an Amazon staff member calls to verify your identity.

#3. Provide All the Necessary Details

Make sure that you are very detailed in your application. Failure to provide accurate or correct information will lead to your application being rejected.

After submitting your information and getting verified, you’ll be able to go their Associate Central where you can start grabbing links. Your application is reviewed after you make your first referral.

So don’t expect to a full approval until you’ve started doing some promotion. You also need to make sure you make a sale in 180 days or your account will be closed.

How to Promote as an Amazon Affiliate

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1. Post a Link

Once you’ve gotten approved, you’re probably wondering about the best ways to promote as an Amazon affiliate. One of the simplest ways is to provide a simple link to a product you’re talking about.

A simple link that is related to the content that you’ve written works really well if you’ve put in the time to creating great content. You don’t always have to use large and obvious ads to get people to click through to Amazon.

2. Display Ads & Product Reviews

Most affiliates tend to promote by looking for specific products that they think will sell well and display them on their website sidebars and within the content.

As an Amazon affiliate, you will want to write product reviews, especially if you’ve established a relationship with your audience.

They’ll be more likely to click through and make a purchase if the relationship is already there as opposed to reading a review from a random site they’ve found.

3. Recommendation Ads

Another way you can promote Amazon’s products is to use recommendation ads. This is a product listing that displays products that are related to your content.

If you don’t have anything specific that you want to promote, then you can use the recommendation ads.

A good alternative is Amazon’s search ads where users can make searches in the search bar. This format typically works well for price and shopping comparison content.

5 Tips on Increasing Your Earnings with Amazon

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1. Alternate Different Product Categories & Prices

Amazon pays higher commissions based on the volume of products you sell. Because of this, some sellers promote a mix of inexpensive and expensive products to keep their sales volume high.

When a visitor actually purchases a high priced product, they’ll be compensated at a high commission rate.

2. Provide Sufficient Information

Amazon’s referral cookie only lasts 24 hours. That’s why you want to make sure your content provides the visitor with enough information to help them make a purchase right away. Keep in mind that there are some products where the referral cookie can last longer.

3. Create Best Seller/Price Comparison Lists

Amazon already has done the work with providing ratings and reviews of products. You can use this to create a list of the most popular products for a specific type of product. Also, you can take that further by building a list based on the price point.

4. Boost Your Activity During Holidays

Write more reviews, promotions, and content during the holidays. People make their purchases during the holidays due to the discounts and promotions offered by online retailers. If you want to capitalize during these times, you have to put in the extra effort.

5. Get Creative with Your Promotional Initiatives

Combine bounty events and program fees into your promotional efforts. This is a low hanging fruit for an Amazon affiliate because it’s so easy to tell your readers to take advantage of Amazon’s free trial of Prime.

Earnings from bounty events and program fees will help you bring in additional income for very little effort.

Bottom Line

In closing, Amazon is one of the best ways to add a revenue stream to your website or mobile app. The commissions for an Amazon affiliate may not be high, but you can still do really well with Amazon if you use the right strategies to promote their products and services.

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